Digital Marketing Training
Digital Marketing Training at Arraysoft
Digital marketing is the marketing of products or services using digital technologies — Internet, mobile apps, display advertising, and other digital mediums. Our course starts from the basics of marketing, covers the difference between traditional and digital marketing, and goes all the way to advanced tools and live case studies.
Course Content
- What is Marketing & How many types of Marketing?
- Difference between Traditional and Digital Marketing
- What is Digital Marketing?
- Benefits & Scope of Digital Marketing
- Digital Marketing Tools and Techniques
- Live Case Studies of Business
- Freelancing Projects
Topics Covered
- Consumer Behavior Changes from Technology Advancements
- Customer Personas and Journeys
- Data and Data Markets
- Digital Display and Social Media Advertising
- Digital Transformation and its Impact on Companies
- Storytelling for Brands in a Digital World
- Influencer Marketing — Pros & Cons
- Social Media Strategies
- SEO (Search Engine Optimization) & SEM
- Crisis Communications and Preparation
Program Benefits
- Build an actionable digital marketing strategy aligned with business goals
- Apply concepts in a final team project and create your own digital strategy
- Learn how companies reach target audiences using different strategies
- Develop a digital plan that aligns departments around a common vision
- Expand your definition of ROI and determine applicable KPIs
- Share ideas with a dynamic peer group of digital marketers
- Earn a Certificate of Participation upon course completion